Case Study: Lacoste boosts organic traffic and conversions with MindArc

Lacoste boosts eCommerce conversion rates by 54.6% with MindArc

Lacoste, a renowned fashion brand, partnered with digital marketing agency MindArc to navigate a competitive landscape and address critical technical challenges. These issues included optimizing slow page speed, collaborating with external development teams to fix coding errors, and resolving shopping feed problems with missing product identifiers (GTINs), all of which were hindering their online performance and user experience.

MindArc implemented a comprehensive technical and strategic solution for Lacoste. This involved a complete website overhaul to fix glitches and improve performance, strategic content optimization of meta descriptions and title tags, and a unified search strategy. As a result, Lacoste achieved a 15% increase in organic search users, a remarkable 120% surge in paid search revenue, and a significant 54.6% boost in e-commerce conversion rates. MindArc's expertise directly drove this impressive online growth for the brand.

Lacoste