MindArc
30 Case Studies
A MindArc Case Study
Koch & Co faced the challenge of cutting through intense competition and rising media costs during the Black Friday Cyber Monday (BFCM) period. They partnered with the digital agency MindArc to navigate these peak-sale challenges, which included market saturation, sales fatigue, and reduced efficiency in their advertising spend.
MindArc implemented a strategy that included early campaign activation, dynamic creative rotation, and on-site conversion optimization. This solution drove significant results for Koch & Co, including a 71% increase in ROAS, 54% revenue growth, and a 39% uplift in conversion rate year-over-year.