Case Study: Hawthorn Football Club boosts organic traffic and membership conversions with MindArc SEO

Hawthorn Football Club boosts organic sessions by 40% with MindArc

Hawthorn Football Club faced challenges in promoting its membership site in the competitive AFL market, where interest fluctuated with team performance and visibility was hindered by competition from its own main website. To address this, the club partnered with vendor MindArc for a comprehensive SEO enhancement service.

MindArc implemented a multi-faceted strategy that included resolving critical technical SEO issues, conducting in-depth keyword research, and developing targeted content for both branded and non-branded search terms. This data-driven approach led to remarkable results, including a 40% increase in organic sessions and a 345% surge in organic clicks on the membership button, significantly boosting conversions and fan engagement.

Hawthorn Football Club