Case Study: Citizen Watches achieves higher Q4 sales and orders with MindArc's ArcTheme platform modernisation

Citizen Watches boosts orders 1200% with MindArc

Citizen Watches Australia was constrained by an outdated digital storefront using a Turbo theme and Shogun page builder. This setup lacked compatibility with Shopify's latest features and prevented the marketing team from making independent layout changes. The brand needed a modernised platform to empower its team and add critical functionality, like a native wishlist, without extensive custom development. They partnered with MindArc for this platform modernisation.

MindArc migrated the site to its ArcTheme framework, eliminating the reliance on third-party page builders and leveraging Shopify's native capabilities. This solution was implemented just before the critical Black Friday/Cyber Monday trading period. The modernised platform delivered a 1200% increase in orders and a 225% increase in total sales during the subsequent Q4, proving MindArc's approach could handle peak traffic while driving immediate business impact.

Citizen Watches