Case Study: Bulova achieves greater brand visibility and eCommerce growth with MindArc’s Pinterest marketing

Bulova drives 555,000+ impressions in one month with MindArc

Bulova, a luxury watch brand, sought to expand its footprint and boost online sales in the Australian market where it had limited brand awareness. The brand partnered with vendor MindArc to test Pinterest as a new digital advertising platform to convert visual interest into tangible sales.

MindArc implemented a strategic Pinterest campaign featuring high-quality pins of Bulova's watch collection targeted at users interested in fashion and luxury. This solution drove over 555,000 impressions in the first month, successfully building broader awareness and providing valuable early insights into eCommerce conversions. MindArc's approach validated Pinterest as a viable performance marketing channel for Bulova in Australia.

Bulova