Case Study: Be Fit Food achieves flexible subscriptions and improved operational efficiency with MindArc

Be Fit Food increases added-to-cart sessions by 12% with MindArc

Be Fit Food faced challenges with its subscription service, including a rigid user interface that prevented customers from modifying orders post-purchase, an outdated "My Account" portal, and an inefficient Click and Collect service. These issues, combined with inventory management discrepancies, hindered the customer experience and operational efficiency. To overcome these obstacles, Be Fit Food partnered with vendor MindArc.

MindArc implemented a comprehensive solution by developing a robust subscription portal integrated with Shopify. This allowed users to easily edit their subscription items, options, and delivery details. They also streamlined inventory management and optimized the Click and Collect service. The results for Be Fit Food included a 12% increase in 'Added to cart' sessions and a rise in the returning-customer-rate one month after deployment, significantly improving customer satisfaction and operational efficiency.

Be Fit Food