Case Study: Academy Brand achieves 159% non-brand click growth with MindArc SEO strategy

Academy Brand boosts non-brand clicks 159% with MindArc

Academy Brand, a fashion retailer, faced the challenge of being overly reliant on brand-driven search traffic, which limited its ability to attract new customers and grow its online presence in a competitive market. To expand its reach beyond its established audience, the company partnered with digital agency MindArc for a comprehensive SEO and content marketing strategy.

MindArc implemented a multi-faceted solution that included keyword strategy repositioning, collection and product page optimisation, targeted blog content, and a cohesive paid media plan. This approach resulted in a dramatic 159% increase in non-brand organic clicks, a 35% growth in sessions, and a 27% boost in revenue for Academy Brand in 2024, demonstrating the powerful impact of MindArc's strategic SEO efforts.

Academy Brand