Case Study: AT&T streamlines localized event management with MindActive

AT&T streamlines localized event microsites across 2 cities with MindActive

AT&T needed a better way to coordinate its numerous localized sales events, as the existing process was manual, created logistical friction, and made it difficult for sales teams to professionally engage with prospects. To address this challenge, the vendor MindActive provided web design and event support services to create a streamlined system.

MindActive implemented a centralized microsite system that allowed for locally relevant event experiences within a larger campaign structure. This solution reduced operational friction, giving AT&T a more organized system for communication, registration, and event logistics. The outcome was a smoother experience for both sales teams and attendees, allowing teams to focus less on coordination and more on building customer relationships.

AT&T