Case Study: Eugenix Hair Sciences boosts SEO rankings and lead generation with Mind Digital Group

Eugenix Hair Sciences cuts PPC CPL by 43.75% with Mind Digital Group

Eugenix Hair Sciences, a leading hair transplant clinic, faced significant challenges with their online presence. Their website was not ranking on search engines, suffering from numerous technical SEO issues and poor performance. Additionally, their Google and Facebook advertising campaigns were underperforming, with a very high cost per lead and low conversion rates. They engaged Mind Digital Group to optimize their website for search engines and improve their paid marketing return on ad spend.

Mind Digital Group implemented a comprehensive technical SEO audit and optimization strategy, fixing on-page and off-page issues to improve site performance and crawlability. The vendor also completely restructured and optimized Eugenix's Google Ads and social media campaigns, refining targeting, keywords, and ad copy. As a result, the cost per lead for Google Ads was reduced by 43.75% to 700 INR, while the click-through rate increased by 25% and the conversion rate reached 12.75%. The clinic now receives high-quality organic traffic and leads from targeted global regions.

Eugenix Hair Sciences