Case Study: Apollo Spectra Hospital boosts patient leads and lowers CPC/CPL with Mind Digital Group’s Google & Facebook Ads

Apollo Spectra Hospital lowers CPC and CPL with Mind Digital Group

Apollo Spectra Hospital, a leading multi-speciality hospital, was failing to receive patient appointments and walk-ins from its digital marketing campaigns. Their internally managed Google and Facebook ads suffered from high cost-per-click (CPC), high cost-per-lead (CPL), and low conversion rates. They enlisted Mind Digital Group to optimize their marketing spends and improve their return on ad spend (ROAS).

Mind Digital Group's solution involved a complete reconstruction of the Google Ads account and the launch of new, targeted campaigns on both Google and Facebook. This included keyword optimization, ad copy improvements, geo-targeting, and the creation of a new promotional landing page. As a result of these efforts by Mind Digital Group, Apollo Spectra Hospital experienced a significant decrease in CPC and CPL, alongside a substantial increase in click-through and conversion rates, successfully generating more potential patient leads.

Apollo Spectra Hospital