Case Study: Sahara Group of Companies achieves a unified African brand identity with Minale Tattersfield

Sahara Group of Companies unifies its brand across 3+ business interests with Minale Tattersfield

The Sahara Group of Companies, a dynamic energy and power generation conglomerate based in Lagos, required a unified brand identity that was distinctly African yet modern. They engaged the design strategy firm Minale Tattersfield to address this challenge and develop a strong visual identity to unite their various business interests.

Minale Tattersfield created a sunburst-inspired graphic symbol that conveyed energy and modernity, which was effectively applied to petrol stations and other brand collateral. They also produced a comprehensive brand manual and established a formal brand architecture system to ensure consistent application across the group. As a result of this successful collaboration, Minale Tattersfield was retained in an ongoing role to manage the Sahara Group's brand structure.

Sahara Group of Companies