Case Study: Reliance builds a pioneering retail network with Minale Tattersfield

Reliance captures 15% of sales volumes in 2 years with Minale Tattersfield

Reliance, a major Indian conglomerate, sought to enter the fuel retail market and connect with millions of customers through a new network of petrol stations and webstores. They engaged the vendor Minale Tattersfield to create a ground-up retail network that would build upon their exemplary reputation and provide a clearly differentiated, customer-driven experience, particularly for truck drivers.

Minale Tattersfield designed an entire network of stations, including architecturally distinct amenity centers with food, rest, and banking facilities. They created the "A1" and "Refresh" sub-brands for food offerings and devised a unique blue and green color palette to differentiate the Reliance brand. Within just two years, the solution helped Reliance capture an astonishing 15% of market sales volumes with only 3% of retail outlets, demonstrating immense retail success.

Reliance