Case Study: Sales Training and Results (STAR) creates a new revenue stream with Mimeo.com Marketplace

Sales Training and Results (STAR) - Customer Case Study

Sales Training and Results (STAR), a longtime provider of customized sales training content, needed a way to turn its existing materials into a new delivery channel and revenue stream while protecting proprietary information. The company turned to Mimeo.com and its Marketplace solution to find a secure, scalable way to launch an online storefront for its training products.

Mimeo.com helped STAR publish a branded product line that sales managers could use to coach teams, while enabling STAR to mark up documents and let Mimeo handle transactions and billing. The result was a STAR-branded customer experience, a new revenue source, simple administration for setup and maintenance, and no ongoing IT or billing support required from STAR.

Sales Training and Results (STAR)

Bill McCormick

President & Founder