Case Study: Sales Training and Results (STAR) achieves lower-cost, higher-quality training materials with Mimeo.com

Example of cost savings from switching to Mimeo over an internal process

Sales Training and Results (STAR) helps sales teams and managers improve their selling skills by providing highly customized, professional training materials. STAR needed a better way to produce critical classroom documents: their in-house process was costly, time-intensive, and required dedicated staff and expensive printing equipment.

Mimeo.com provided a web-based print and distribution solution that let STAR outsource production and streamline its workflow. The result was a dramatic reduction in production time from hours to minutes, elimination of the need to replace a full-time employee, improved document quality, and zero fixed overhead costs; the partnership later expanded to Mimeo.com’s Marketplace for custom-branded storefronts without added IT or billing expense.

Sales Training and Results (STAR)

Bill McCormick

President & Founder