Case Study: DMA scales from 3 to 40 events with Mimeo on-demand printing

DMA scales from 3 to 40 events with Mimeo

The customer DMA, a corporate tax consulting firm, faced a significant challenge in scaling its demand generation events. When managing just three annual events, the process of printing materials through a local shop was time-consuming and inflexible, taking up to four business days and preventing last-minute updates. As DMA aimed to grow to 40 events a year, this traditional process became a major operational bottleneck.

By implementing Mimeo's on-demand printing and cloud-based platform, DMA gained real-time proofing and over 1,000 customization options. This solution from Mimeo transformed a days-long process into one that takes minutes, providing the flexibility to make last-minute changes. The result was that DMA successfully scaled from 3 to 40 annual events without adding headcount, while maintaining the high-quality print materials essential to its brand.

DMA