Case Study: La Serlas Jewelry Store achieves ultra-high security and reliable video evidence with Milestone Systems

Where brilliance is especially important: La Serlas Zurich jewelry store gets the highest security for elegant business

La Serlas Zürich, a long-established jeweller on Zurich’s prestigious Bahnhofstrasse, faced a growing threat from highly organized, lightning-style robberies — having been targeted in three armed robberies, most recently in 2008. The challenge was to deliver uncompromising security that protected valuable displays and staff while preserving the shop’s elegant shopping experience.

Working with security and integration partners, La Serlas installed an electromechanical “airlock” entry system with timed access, bullet‑proof glass and LED indicators, plus an IP‑based video system controlled by Milestone XProtect and Panasonic megapixel cameras. The discreet, architecturally integrated solution prevents rapid smash-and-grab attacks, improved staff safety, reduced insurance costs and provided ultra‑sharp evidence that helped identify a suspect from the 2008 robbery — all with minimal impact on customers.

La Serlas Jewelry Store