Case Study: Shopping Behaviour Xplained achieves portable, high-quality shopper behaviour analysis with Milestone Systems

Network video equipment used to analyze shopping habits by SBXL

Shopping Behaviour Xplained (SBXL) is a UK/European consultancy that analyzes in-store shopper behavior to help retailers and manufacturers identify barriers to purchase. For its work across varied retail environments it needed a portable, robust IP-based camera solution with high recording quality, easy setup, wireless maneuverability and large storage capacity to capture detailed, close-up shopper interactions.

Axis partner InCam delivered custom portable kits containing nine Axis network cameras (AXIS 207W, 211M and AXIS 214 PTZ), Milestone XProtect software, and ruggedized laptops with PoE/wireless networking. The solution gave SBXL maneuverable, high-quality footage and scalable storage, enabling accurate tracking and analysis of shopper movements and choices; SBXL now uses four kits globally to provide actionable recommendations (e.g., packaging or product placement changes) that boost sales.

Shopping Behaviour Xplained

Phillip Adcock

Managing Director, Shopping Behaviour Xplained