Case Study: Dreams Beds achieves theft reduction and customer footfall insights with Milestone Systems

Dreams Plc networked surveillance allows sweet dreams

Dreams plc, Britain’s leading bed specialist with over 100 superstores, needed a dedicated solution after rising thefts of smaller items like pillows and duvets and wanted better insight into customer flow without overloading its network. The retailer sought a scalable, cost‑effective system that would protect stock and staff while also enabling people‑counting and operational analysis.

Working with Absolute Networks and Gardiner Security, Dreams deployed Milestone XProtect® Enterprise with Pixord IP cameras recording locally to preserve WAN bandwidth; motion logs are transferred during non‑trading hours to generate footfall reports. The system delivers remote live and recorded viewing, accurate customer‑count data to optimize staffing and conversion rates, improved loss prevention, and a scalable platform for future expansion.

Dreams Beds

Claire Harrison

Major Projects Manager, Dreams plc