Case Study: Colgate enhances customer engagement with Millermedia7's Colgate Connect app

Colgate deepens customer engagement with Millermedia7 through Colgate Connect app

Colgate partnered with millermedia7 to enhance customer engagement through a digital solution. The challenge was to create a tool that would deepen the relationship with their customers by moving beyond traditional marketing and providing a personalized, interactive oral care experience.

millermedia7 developed the Colgate Connect mobile application using a user-centered design strategy. The solution included features like real-time brushing feedback and personalized coaching, introduced in a way to build trust before user sign-up. This approach successfully created an engaging app that provided Colgate with valuable insights into customer behavior, significantly strengthening their brand connection.

Colgate