Case Study: Catholic Charities increases referral leads by 100% with Millermedia7

Catholic Charities boosts referral leads 100% with Millermedia7

Catholic Charities, a non-profit organization, faced challenges with an outdated digital process for one of its many community programs. They needed to efficiently market a specific service across 17 New York counties and improve a confusing website landing page that hindered people from connecting with their team. They partnered with the vendor Millermedia7 to address these issues.

Millermedia7 implemented a solution that included creating a user-friendly landing page with clear bullet points and replacing a PDF form with an easy online sign-up, optimized for mobile users. They executed a targeted campaign using Paid Search, Paid Social, Video, and Display ads. As a result, Millermedia7 increased referral leads by over 100% and boosted self-referral leads from 5 to 174, a 34x increase. The program also moved from being one of the least visited on the client's website to one of the top three.

Catholic Charities