
The Miller Group
15 Case Studies
A The Miller Group Case Study
Total Merchant Services is a major U.S. credit card processor. Their success depends on getting attention and support from a large force of independent sales reps, many of who represent multiple brands. Money talks with most sales people. So to inspire the distributors, and get share of mind ahead of the peak retail season, The Miller Group developed a push campaign called “The Great Holiday Cash In” with a highly targeted incentive structure.