They Gave us Kibble We gave them a multi-million dollar brand.

A The Miller Group Case Study

Case study about Lotus Pet Food working with The Miller Group.

We like to think we invented the healthy, nutritious high-end dry dog food category. Creating the Lotus brand turned out to be one of our most gratifying assignments. We named the brand, developed the positioning, and designed the packaging and in-store point of sale. Today, Lotus outsells any other brand in California’s 15 Centinela Feed & Pet stores, and sales are thriving internationally. Communication Arts liked the work enough to feature it in their Design Annual.


The Miller Group

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