PSAV - Customer Case study

A textbook example of how paid communications can energize the sales process. PSAV asked us to support their sales team’s efforts to open a conversation with a more resistant prospect: general managers of large, locally owned, prestige hotels representing large meeting and event revenue potential. The Miller Group created a series of staged mailings to overarch administrative gatekeepers and sufficiently intrigue prospects to learn more from a PSAV sales rep. The program generated a 15% response and dozens of qualified leads for PSAV.