Museum of Latin American Art - Customer Case study

Latin America: where the social, political, and economic scene is rarely predictable and never boring. That’s the DNA running through the art at MOLAA (Museum of Latin American Art). We turned a niche art form into a destination by celebrating the passion of Latin America. Research, strategic positioning and creative coupled with a solid direct marketing, digital advertising and social effort reduced member defection and increased museum traffic by 30% in 12 months.