Laserfiche - Customer Case study

When you’re up against Enterprise Content Management (ECM) brands like IBM, FileNet, and Share Point you better have a clear point of differentiation. We recommended Laserfiche position themselves as an exception to the rule: a sophisticated content management system that puts the user in charge. Laserfiche’ cost effectiveness, and scalability, democratizes ECM. Creative focused on building awareness for Laserfiche ECM as empowering to own and easy to use [no need to give up control to the big brands]. Digital ads directed readers to a microsite where they could download a white paper, sign up for a webinar or participate in an online workshop.