Case Study: Johnson Pet-Dor achieves a 22% sales lift with The Miller Group

Johnson Pet-Dor boosts annual sales 22% with The Miller Group

The Miller Group partnered with Johnson Pet-Dor, Inc., a company facing stagnant sales for its pet doors in a crowded and undifferentiated market. The challenge involved outdated packaging, a lack of branding, and no consumer engagement or advertising efforts to make the brand stand out.

The Miller Group implemented a creative solution that shifted the focus from the product to the pet. This involved refreshing the packaging, tying the brand to a charitable cause, launching targeted ads and retailer incentives, and executing a memorable guerrilla marketing stunt at a major trade show. The campaign successfully broke through the clutter, resulting in a 22% annual sales increase for Johnson Pet-Dor and ultimately leading to a buyout offer from a national pet products company.

Johnson Pet-Dor, Inc