Case Study: Remco achieves strong awareness for HyGo with Miller Brooks

Remco drives 1.9M impressions with Miller Brooks

The customer, Remco (a Vikan company), faced the challenge of introducing its innovative mobile cleaning cart—a completely new product for the food and beverage manufacturing market—and convincing sanitation crews of its value. Vendor Miller Brooks was tasked with building awareness and driving sales for this unique offering.

Miller Brooks developed a comprehensive campaign, naming the product HyGo and building a creative concept around affection and companionship. The solution was executed across print, digital ads, video, social media, and the web. This strategy drove over 1.9 million impressions and achieved a click-through rate for interstitial ads that was 220% above industry benchmarks.

Remco (a Vikan Company)