Case Study: Latham Pools drives more leads for fiberglass pools with Miller Brooks

Latham Pools boosts leads in Texas and reaches 60% of new pool installations with Miller Brooks

Latham Pools, the largest designer and maker of inground residential pools in North America, faced the challenge of targeting homeowners in key "Sand States" to promote the advantages of their modern fiberglass pools over traditional concrete ones. They turned to vendor Miller Brooks for creative, advertising, video, and digital services to help shift consumer consideration.

The solution from Miller Brooks was the "Get Out of the Stone Age" campaign, which used split-screen visuals to clearly contrast the easy-to-maintain Latham pools with the labor-intensive concrete alternative. This strategy was highly effective; upon launch in Texas, Latham saw a significant wave of new leads and a healthy flow of traffic to their campaign landing page. The campaign's success led to its expansion into Florida and was adopted by Latham's builder partners nationwide for their own marketing.

Latham Pools