Case Study: Crooked Chaps achieves a distinctive men’s shaving brand with Miller Brooks

Crooked Chaps launches a fresh shaving brand with Miller Brooks after surveying the market

The vendor Miller Brooks was engaged by Crooked Chaps, a new grooming products company founded by an entrepreneur with a background in creating high-quality formulations. The client's challenge was to successfully launch a new, high-quality shaving cream into a saturated market and transform a daily chore into a refreshing ritual for men.

Miller Brooks developed a complete brand identity for Crooked Chaps to carve out a unique path, emphasizing fierce independence and raw individualism. The solution included naming, a hand-painted logo, packaging design, and comprehensive visual and written storytelling to create a brand that is straight-up different. The case study mentions the implementation of web analytics to track the results.

Crooked Chaps