Case Study: ClarkDietrich boosts engagement for drywall corner bead with Miller Brooks

ClarkDietrich boosts CTR 63% with Miller Brooks

The customer, ClarkDietrich, needed to elevate its high-performance drywall corner bead product and ensure its message reached the right professional audience. The vendor, Miller Brooks, was tasked with this challenge, employing services in campaign strategy, advertising, digital, and media.

Miller Brooks developed a solution that equated fine design with fine construction, using highly targeted digital advertising. The campaign significantly exceeded industry benchmarks, with an overall click-through rate 63% above standard and interstitial ads that outperformed by 94%.

ClarkDietrich