Case Study: Cabela's achieves a highly attended Noblesville grand opening with Miller Brooks PR

Cabela's welcomes 4,000 customers in 4 hours with Miller Brooks

The outdoor retailer Cabela's sought expert PR support to ensure a successful grand opening for its new Noblesville store. Miller Brooks was engaged to provide media relations and promotional services for the challenge of generating significant local buzz and customer turnout for the event.

Miller Brooks executed a targeted media day, conducting 28 interviews and securing 165 media placements. This strategy resulted in over 4,000 customers arriving within the first four hours, making it one of Cabela's best-attended store openings in company history.

Cabela's