Case Study: NYC Administration of Children’s Services raises awareness of cannabis edibles safety with Miller Advertising

NYC Administration of Children’s Services extends cannabis edibles safety campaign with Miller Advertising

The NYC Administration of Children's Services (ACS) faced a growing challenge as accidental cannabis edible consumption by children rose alongside state legalization. They engaged Miller Advertising to create a public service campaign educating young parents about these dangers and safe storage practices.

Miller Advertising developed a tailored media plan, researching and securing cannabis-friendly placements. Their solution included social media, digital, and programmatic digital out-of-home ads, with creative in both English and Spanish. The out-of-home ads were strategically placed in convenience stores within targeted NYC neighborhoods. The campaign successfully drove high parental engagement, particularly on Snapchat, leading the client to increase the budget and extend the campaign duration.

NYC Administration of Children’s Services (acs)