Case Study: United Tools grows membership and buying power with Milkable

United Tools adds more members nationwide with Milkable's 3 TVCs

United Tools, Australia's largest cooperative buying organization for power tool retailers, faced the challenge of developing a new thematic television campaign. They partnered with the creative agency Milkable for campaign development and video production to address this opportunity.

Milkable created an aspirational campaign consisting of multiple television commercials. The solution portrayed a day in the life of a modern tradesperson, which was met with unanimous praise from United Tools' members. The campaign yielded excellent results, including a measurable increase in new members that granted the cooperative even greater buying power.

United Tools