Case Study: Uber achieves 1.2M+ YouTube views with Milkable's video production

Uber’s 3 TVCs with Milkable drive 1.2 million YouTube views

Uber, in partnership with DrinkWise, needed to create a campaign addressing the need for friends to look after each other when out for drinks. They engaged the vendor Milkable to handle the video production and post-production for this initiative.

Milkable produced three 30-second television commercials as part of an integrated campaign, each depicting a relatable situation friends might encounter. The resulting videos achieved over 1.2 million views on YouTube, marking a successful launch for what was noted as a potential long-term partnership. The creative partner, 40/40 Creative, praised Milkable for helping bring their creative vision to life.

Uber