Case Study: Shotbox achieves an Aussie rebrand and market-ready packaging with Milkable

Shotbox launches a niche better-value brand with Milkable

The customer, Shotbox, needed to launch the AEE action camera range in Australia to compete with GoPro's market dominance. Their existing Chinese branding and packaging were not suited for the Australian market. They engaged the creative agency Milkable for a comprehensive branding, packaging design, and video production solution.

Milkable developed a uniquely Australian brand name, look, and feel to better reflect the local action sports lifestyle. This new strategy successfully launched Shotbox as a niche, better-value brand in the sector. As a result, the product line expanded to include a drone, for which Milkable also created the packaging. The vendor notes that Shotbox continues to work with Milkable, with the customer praising the agency as creative, progressive, and good fun to work with.

Shotbox