Case Study: Perth Inflight Catering achieves an international airline breakthrough with Milkable

Perth Inflight Catering rejuvenates 18-year-old brand with Milkable to win Etihad and SAA contracts

Perth Inflight Catering (PIC), a provider with a dominant share of the FIFO catering market in Western Australia, faced the challenge of rejuvenating its 18-year-old brand to compete for and secure its first international airline customer, Etihad Airways. The vendor Milkable was engaged to provide a comprehensive suite of services including branding, design, photography, and web design to address this critical opportunity.

Milkable implemented a complete brand makeover for Perth Inflight Catering, which included a new logo, extensive photography, a new website, corporate stationery, and the pivotal pitch presentation. The solution successfully enabled PIC to compete against major rivals. As a direct result, Perth Inflight Catering was appointed by Etihad Airways in 2014 and subsequently secured a second international customer, South African Airways, in 2015, significantly expanding its business. Milkable's work delivered the measurable impact of securing two major international airline contracts.

Perth Inflight Catering