Case Study: Liberty Financial becomes a brand for free thinkers with Milkable

Liberty Financial launches 15-second TVCs and a new website with Milkable

Liberty Financial engaged the creative agency Milkable to help pivot their brand positioning from 'free-thinking loans' to 'loans for free thinkers'. The challenge was to launch this new positioning through an integrated campaign, which included the design of a new website.

Milkable developed a creative strategy that utilized 3D animation combined with live-action footage to represent all of Liberty's loan verticals in a fun and engaging way. The agency produced a series of TV commercials and designed a bright, user-friendly website to support the campaign. As a result, Liberty Financial's brand was elevated, with the Chief Marketing Officer praising Milkable's professionalism, creative output, and visionary approach.

Liberty Financial