Case Study: Komatsu Australia fills over 100 roles with Milkable

Komatsu Australia fills over 100 roles with Milkable

Komatsu Australia faced the challenge of elevating its brand awareness in Western Australia and urgently recruiting talent for over 100 open roles. They engaged the vendor Milkable to develop a campaign to address this need.

Milkable implemented a two-pronged campaign strategy that included a brand sponsorship with the Perth Scorchers cricket teams and an employer branding initiative inviting candidates to "Make the Smart Move." Using a mix of traditional and digital media, the Milkable campaign was a resounding success, attracting hundreds of candidates and filling all of Komatsu's critical vacancies.

Komatsu Australia