Case Study: Clutched launches a premium luxury bag hire brand with Milkable

Clutched launches in Perth in late 2015 with Milkable

Clutched, an online boutique for luxury evening bag hire, needed to establish a premium brand identity and a smooth ecommerce experience from the ground up. They engaged the creative agency Milkable to handle their branding, design, photography, and web design.

Milkable developed a minimalistic, typographic brand and a heavily customized WordPress ecommerce platform to create a luxurious and intuitive customer journey. The solution successfully launched in late 2015 and was very well received, leading to positive customer feedback, recognition from fashion bloggers, and subsequent national expansion for clutched.

Clutched