Case Study: Key Solutions achieves 224% traffic growth with Milk & Tweed

Key Solutions increases website traffic by 224% with Milk & Tweed

Key Solutions, a mortgage broker, faced the challenge of maintaining its online reach and website traffic during a period of industry-wide turmoil caused by economic lockdowns and skyrocketing interest rates. The vendor, Milk & Tweed, was tasked with pivoting their existing content strategy and digital marketing efforts to address this new reality.

Milk & Tweed shifted its strategy to focus on creating highly reactive, quality content that answered urgent consumer questions about mortgages. This involved publishing detailed blog articles and quickly updated news snapshots that were optimized for relevant search terms. Despite a dramatic drop in industry mortgage applications, this solution drove a 224% increase in website traffic for Key Solutions.

Key Solutions