Case Study: The PLI Group achieves 16.5K+ users with Milia Marketing

The PLI Group reaches 16.5K users with Milia Marketing

The PLI Group, a woman-led manufacturer of custom cabinets and countertops, faced the challenge of building a digital marketing strategy from scratch. With no prior online presence, failed traditional advertising, and a legacy B2B model, they needed to attract homeowners and track their efforts effectively. They partnered with Milia Marketing for a comprehensive solution including SEO, Google Ads, and Meta Ads.

Milia Marketing implemented a full-funnel strategy with targeted paid search, social campaigns, and local SEO to shift the company's focus to B2C. By integrating call tracking and unified reporting, they provided clear attribution for the first time. The results included over 16,500 users, 4,600+ Google Ads sessions, and a 69.47% overall engagement rate, establishing a strong foundation for growth in under eight months.

The PLI Group