Case Study: Pacific Shore Stones achieves measurable lead tracking and SEO recovery with Milia Marketing

Pacific Shore Stones restores 100% lead attribution with Milia Marketing

Pacific Shore Stones, a national distributor of high-end natural stone products, faced a significant marketing challenge with a complete lack of lead tracking and declining SEO performance, leaving them unable to measure campaign ROI. The vendor, Milia Marketing, was brought in to address these issues with services including SEO, Google Ads management, and a CallRail integration to restore visibility.

Milia Marketing implemented a tracking-first solution by integrating CallRail for full lead attribution, launching targeted paid campaigns for 16 showrooms, and reversing SEO decline with technical audits and content. The results were transformative: they tracked 830+ form starts from a previous baseline of zero, drove 31,027 organic sessions with a 61.57% engagement rate, and achieved a $35.54 average cost per key event in paid search, giving Pacific Shore Stones complete funnel visibility.

Pacific Shore Stones