Milia Marketing
7 Case Studies
A Milia Marketing Case Study
Kichler Lighting, a Fortune 500 company, needed to quickly liquidate $2.5 million in discontinued inventory that was taking up warehouse space. They faced a limited timeline and budget to create a solution. They engaged vendor Milia Marketing to develop an eCommerce website to sell the products internally to their 50,000 employees and their friends and family.
Milia Marketing implemented a custom Shopify-based eCommerce solution. The team performed research to rebuild product data for 100 discontinued SKUs and integrated the inventory. The project was completed in 60 days, successfully enabling Kichler Lighting to liquidate the entire $2.5 million in inventory, which freed up space and added significant revenue to their bottom line.