Case Study: Turf Valley Resort boosts RFPs and direct bookings with Milestone CMS

Turf Valley Resort boosts RFPs 93% with Milestone Inc.

Turf Valley Resort, a historic property located between Washington D.C. and Baltimore, faced the challenge of needing to replace its obsolete EZ Publish content management system. Their goal was to find a new, modern CMS from a partner like Milestone Inc. that would help them increase conversions, grow organic traffic, and boost RFPs for their group business and on-property spa.

Milestone Inc. implemented its award-winning CMS and an omnichannel marketing strategy for the resort. This solution included specialized group modules, paid media advertising, local search promotion, and the addition of a blog and event calendar. The results were significant, with Turf Valley Resort achieving a 93% year-over-year increase in RFPs, a 46% increase in monthly direct bookings, and a 13% rise in website visitors.

Turf Valley Resort