Case Study: Motel 6 boosts branded search and local visibility with Milestone Inc.'s local optimization and schema strategy

Motel 6 boosts branded search 120% with Milestone Inc.

Motel 6 sought to increase brand awareness and drive physical traffic to its 1,400 locations across the United States and Canada amidst stiff competition. The vendor, Milestone Inc., was engaged to address this challenge through digital marketing and local optimization services.

Milestone Inc. implemented a comprehensive local strategy, utilizing its Milestone Local platform to achieve nearly perfect consistency in business listings across key channels like Google My Business. They also deployed specific Schema markup to improve search visibility. The results, measured two months after optimization, included a 120% increase in branded Google searches, a 90% increase in non-branded search, and significant lifts in Google Maps finds, phone calls, and clicks from local listings.

Motel 6