Case Study: IBC Bank boosts branch visibility and calls with Milestone Local

IBC Bank boosts branded searches 520% with Milestone Inc.

IBC Bank, a large Texas-based bank, wanted to strengthen its digital presence and ensure accurate information for its 191 branches and 289+ ATMs was available across the web. They engaged vendor Milestone Inc. to leverage its Milestone Local platform and professional services to address this challenge.

Milestone implemented a software and services approach using its Milestone Local platform to cleanse, update, and continuously monitor the bank's digital listings. This strategy resulted in significant growth in search visibility and engagement. Within 60 days, IBC Bank saw a 520% increase in branded searches, a 41.4% increase in non-branded searches, and a 33% increase in click-to-calls from Google My Business listings.

IBC Bank