Case Study: SMART Technologies achieves 57% faster translation turnaround with Milengo

SMART Technologies reduces translation turnaround times by 57% with Milengo

Milengo partnered with SMART Technologies, a global pioneer in collaborative classroom technology, to address a key challenge. While SMART had efficient processes for technical translation, its marketing content like brochures and blogs needed to be creatively and emotionally adapted for global audiences to ensure cultural relevance and local market fit.

The solution involved implementing a tailored transcreation workflow, leveraging the Smartling translation management system, and fostering deep collaborative communication. This approach led to a significant 57% reduction in translation turnaround times and a major increase in internal reviewer approval rates, allowing SMART to launch high-quality global marketing campaigns much faster. Milengo's work also supported the expansion of SMART’s website from four to seven languages.

SMART Technologies