Mile End Digital
14 Case Studies
A Mile End Digital Case Study
Mile End Digital collaborated with Karen Rowe, an accomplished author and ghostwriter. Her challenge was that, despite having written over seventy books for others, her own brand did not adequately capture her expertise. She needed a distinctive brand identity and website to represent her authority and promote her signature service, a three-day writing intensive called Book at the Beach.
The vendor created a complete brand identity and core website using their "The Corner Shop" package. The solution included an elegant teal-and-cream color scheme and editorial messaging centered on the theme "Capturing your genius on the page." The resulting website effectively showcases Karen Rowe's services, allowing her authority to drive interest in her intensives and coaching.