Case Study: CEA Marketing wins TBBA Brand & Site of the Year with Mile End Digital

A Mile End Digital Case Study

Preview of the CEA Marketing Case Study

CEA Marketing, a 27-year agency, wins TBBA Brand & Site of the Year with Mile End Digital

CEA Marketing, a 27-year-old Tampa Bay agency, faced a challenge where its brand no longer reflected its strategic value. The agency was known for execution when it actually sold high-level judgment, leading to inconsistent work and misaligned clients. Owner Kelly Bosetti Primeau partnered with Mile End Digital on a rebranding and web project using "The Borough" package to reposition the agency as a discerning strategic partner.

Mile End Digital executed a full repositioning and rebrand for CEA Marketing, building a new brand identity and website that conveyed authority and sold strategic relationships. The solution was highly successful, resulting in CEA Marketing winning Brand & Site of the Year from the Tampa Bay Builders Association, judged against its direct competitors, proving the new brand got noticed by its target market.


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