Case Study: Santa Clara County promotes breastfeeding awareness with Milagro Marketing

Santa Clara County runs breastfeeding campaign for 8+ years with Milagro Marketing

The customer, Santa Clara County, faced the challenge of creating an advertising campaign to encourage breastfeeding and raise awareness of its benefits, needing to move beyond conventional approaches. The vendor, Milagro Marketing, was engaged to develop this campaign.

Milagro Marketing implemented a unique solution by rejecting soft-focus imagery in favor of a more impactful campaign that exaggerated the benefit of an overall healthier child to cut through the noise. A key aspect of their approach was the trans-creation of the creative for a Spanish-speaking demographic. This award-winning campaign has run successfully for over eight years.

Santa Clara County